I am reading “Wining the Story Wars” and enjoyed the story about John Powers.
John Powers was the most successful advertiser of his day. Way back in the 1870s his honesty helped Mr John Wanamaker’s shop shelves go bare.
3 commandments
The secret to John Power’s success came down to 3 commandments, and they are as valuable today as they were then.
1. Be interesting
2. Tell the truth
3. And, if you can’t tell the truth, change what you are doing so you can. Live the truth.
Keep It Real
Telling the truth is the right thing to do, it helps you sell a lot more, and it’s easy to remember what you said.