Skills, Processes, Operational and mindset for Lobbyists

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If I were to teach a course a how to be a lobbyist, I would chunk it down into four areas to master.
  1. Skills
  2. Processes
  3. Operational
  4. Mindset
They are not the same for Public Affairs or Campaigners, but I think there is overlap.
Each area could be chunked down into granular steps that would benefit from a short checklist, a good practice example, and a short explanatory video.
What do you think is missing from this list?
The points in bold are what I personally think are the most important.
Skills
  1. Write a clear position paper.
  2. Write a clear policy memo.
  3. Write clear and concise debate summaries and action points.
  4. Write a good op-ed.
  5. Write a good road map consultation response.
  6. Write a good public consultation response.
  7. Write and deliver an elevator pitch.
  8. Write a good lobby plan.
  9. Write a good speech/remarks.
  10. Write a response for regulatory feedback.
  11. Write a good amendment and justification.
  12. Deliver your case to an official.
  13. Deliver your case to a politician.
  14. Deliver your case to a journalist.
  15. Deliver your case to a Regulatory Forum
  16. Speak clearly in public and private.
  17. Delivering your case back in the national capitals.
  18. Work constructively with an official, political adviser, MEP, or journalist (even when you disagree with them).
  19. Deliver a persuasive story.
  20. Deliver your case to a non-expert on the issue.
  21. Deliver your case to an expert on the issue.
  22. Deconstruct your client’s case into a case/language that lands with decision makers.
  23. Communicate your case to the different value groups: Settlers, Prospectors, and Pioneers.
  24. Communicate (speaking and writing ) in plain English
  25. Read a room.
  26. Keep and grow your network.
  27. Pick up the phone
  28. Feeding into delegated act process – working with the drafting team, expert group, and EP/Council, public consultation
  29. Feeding into implementing act process
  30. Learn to learn. You are going to spend your time having to learn new things. The faster and more effectively you can do that, the easier things will be.
  31. Hold your tongue.
  32. How to read. You’ll be reading a lot.
  33. How to listen.
  34. How to visualise information.
Processes
  1. Preparation of the Council’s Strategic Agenda.
  2. Preparation of Political Group Manifesto.
  3. Preparation of Political Guidelines and Mission Letters.
  4. Preparation of Work Programmes.
  5. Impact Assessment
  6. Inter-Service Steering Group
  7. Inter-Service Consultation.
  8. College adoption.
  9. Ordinary Legislative Procedure.
  10. Working with the EP – Group Advisers
  11. Working with the EP – Key MEPs – Group Co-ordinators, Shadows, Rapporteurs, political decision-makers
  12. Working with the Council – Working Party members, attaches, national experts, Ministers, and political advisers.
  13. Working with Commission – negotiating team, ISC team.
  14. Managing trilogues.
  15. Managing conciliation (if one happens again).
  16. REFIT submission.
  17. Commission Work Programme cycle.
  18. Get your issue financed – get the right budget lines in MFF.
  19. Delegated act mandate.
  20. Delegated acts drafting
  21. Delegated act adoption
  22. Delegated act public consultation
  23. Delegated act scrutiny by Council & EP
  24. RPS mandate.
  25. RPS drafting.
  26. RPS adoption.
  27. RPS Public Consultation.
  28. RPS Scrutiny by Council and EP.
  29. Implementing act mandate.
  30. Implementing act drafting.
  31. Implementing act adoption.
  32. Implementing act Public Consultation.
  33. Implementing act Scrutiny by Council and EP.
  34. Agency procedures (e.g. EFSA, ECHA) – for me see 35-44
  35. CLP classification
  36. REACH Restriction
  37. REACH Authorisation
  38. REACH Substance Evaluation
  39. OEL
  40. EU POP nomination
  41. POP adoption
  42. EU POP implementing
  43. TBT Notification Procedure
  44. TRIS Procedure
  45. Challenge a decision in Court.
Operational
  1. Knowing the voting rules for each step.
  2. Knowing the voting records and trends for your area.
  3. Keeping up to date on the Rules of Procedure for Commission, Council, EP, and Committees.
  4. Pitch to win clients.
  5. Keep your client informed in a language they understand.
  6. How to keep your client’s expectations realistic.
  7. Ensure you step in at the right time. Not too early or too late.
  8. Keep to a budget.
  9. Have some spare capacity in the system. You can’t sprint for long.
  10. Prepare SOPs and checklists to leverage your skills to the team. You can’t do it all.
  11. Write clear meeting summaries and action point
  12. Deliver on your agreed plan. Be flexible enough to adapt the plan.
  13. Do objective evaluations of your work.
  14. Pick up the phone and get information.
  15. Pitch a meeting request.
  16. Making sure the meeting deliver. Get the pre-reads sent ahead of time.
  17. Rehearse for meetings.
  18. Following up in time from meetings.
  19. Getting hold of draft EP Report and tabled amendments
  20. Getting hold of Council Working Party positions
  21. Getting hold of the 4-column document
Mind Set
  1. Keeping confidences.
  2. Adapt to the political Zeitgeist. Adapt your case to what works.
  3. Managing that you are not in control. You are working in an area where you are likely going to have little control over what happens.
  4. Managing uncertainty. It goes with the territory. You are in a game of three-dimensional chess, playing it blindfolded. The unexpected is normal.
  5. Dealing with post-legislative depression. After you have spent a year of your life focused on one legislative file, it gets agreed to, and you find your calendar empty.
  6. Dealing with loss. You need to manage to deal with not-winning. It is going to happen a lot.
  7. Deal with rejection/being ignored. Yes, your advice and ideas, even the good ones, will be ignored and laughed at. You need to deal with it.
  8. Your ego is the enemy. If you make your work about you, it will be tough.
  9. Keep Learning. Spend an hour a day learning.
  10. Step back and look at the issue from the perspective of different value groups.
  11. Don’t work yourself into exhaustion.
  12. Know when to walk away. Sometimes you can’t win. Work out when you cut your losses, and don’t burn the bridge.
  13. Say no to work. You can only do much good work in a week.
  14. Be comfortable with change.
  15. Don’t think most people see the world as you do.
  16. Work well with people.
  17. Act ethically and with integrity.
  18. Understand what drives someone, even when you disagree with them.