50 useful mental models for any lobbyist

I’ve listed the most useful mental models – rules of thumb – I use in my day to day work. I’ll develop the list over time. 80/20 Principle. 95/5 – Pareto Principle + The Overton Window. The Map is not the Territory. Be a shepherd – safety travel the journey many times. Don’t rely on … Read more

Why every Lobbyist needs to avoid cognitive overload

Our brain can only hold a certain amount of information . You may have come across the idea from  Cognitive Overload Theory.  It suggests that our working memory can only hold a small amount of information at any one time. I think this has two important implications for a lobbyist.   Don’t Raise Too Many … Read more