The Columnists I Always Read

I want insight and humour. I read to be informed, entertained, and in the current madness, reminded that sanity is still out there. I am repulsed by blowhards and fools.  There is too much choice if you want poor drag acts holding themselves as providing informed comment. EuroComment’s Peter Ludlow gives a fly on the … Read more

The one night stand model for winning votes

Do you want to win People are usually only interested in winning on their own terms.  There is a purity to this approach. If you win, you have won enough people over to your side, and you have likely converted them to your belief structure.   Reframing – Use Values I learned a long time … Read more

5 Lessons on Political Campaigning

There Are No Conspiracies The longer I work I realise there are no conspiracies, just one side is better organised, with simple plans that are well executed, facing off against others who embrace chaos as a strategy and internal dialogue as action. This is how David beats Goliath. 2. Have A Map at Hand It … Read more