Two Super Powers

There are super powers that will make you a lot more effective as a lobbyist. They are: Being likeable. Being clear: both in writing and speaking. Two of the most effective officials I’ve seen first hand, Ludwig Kramer and Bjorn Hansen, from DG Environment had it. They were both pleasant and decent people. It resonated … Read more

12 Thing You Need to Win

I’ve tried to put down in one simple checklist why Public Affairs/lobbying is hard. You can’t get just one thing right, you have to get a lot of core things right (see below), and usually at the same time. If you get one thing wrong, you are likely going to fail. And, at the end … Read more