Rules of Lobbying

How To Pass A Law Fast

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If I wanted  to pass a law fast,  this  is what I’ve learned works. Stick the details in the  Annex. So few people read, and even fewer read to the Annexes, you’ll be able to hide the substance in plain sight. Make sure the title is suitably non-descriptive. Give it an innocuous title. If a … Read more

50 useful mental models for any lobbyist

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I’ve listed the most useful mental models – rules of thumb – I use in my day to day work. I’ll develop the list over time. 80/20 Principle. 95/5 – Pareto Principle + The Overton Window. The Map is not the Territory. Be a shepherd – safety travel the journey many times. Don’t rely on … Read more

Rule 6: Do your research at the start.

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Most lobbyists love to skip the research. There is a natural desire for action.  If you ignore the research, you build your work on shallow foundations. Too many campaigns grind to a halt because they skipped the research. They get the core facts wrong, misunderstand what was driving decision-makers, or do not understand how the … Read more

Rule 5: Turn up on time

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If you want to influence the policy agenda or legislative text, you need to turn up on time. It is hard to catch the right train if you turn up after it has left the station. A lot of people get angry when they can’t jump onto a moving legislative train. I may be stating … Read more