A rule of thumb for discussions on risk

If you are involved in communicating about risk, you need to have read the writing of Dan Gardner and Cass Sunstein. I don’t mean flick through. I mean ‘read’ in the way Mortimer Adler suggested. A Simple Rule of Thumb Unsurprisingly for a chemical lobbyist, I discuss issues around risk and cost-benefit analysis a lot. To … Read more

The Campaign Bible – the wrap up version

I’ve pushed out a recent burst of posts on campaigning. There is nothing original in those posts. I have begged, borrowed and recycled ideas from the campaigning giants who I have had the honour to work with and know. A long time ago I came across the writing of Chris Rose. Chris has written two … Read more