I digress … thoughts on fish & the environment
From time to time, I am asked to produce a campaign plan to deal with an issue. I have developed a simple checklist. Mirror the Commission’s Agenda. Mirroring back the agenda and language of the people in charge is a simple NLP technique. It works. Do it. It is likely that if you just talk … Read more
It’s smart not to enter into a public spat. You are unlikely to come out looking good. Bret Stephens shows (link)even experienced journalists can go off the reserve. You or your clients are going to get goaded. When it happens, the best thing to do is nothing. Don’t enter a public spat. It looks to … Read more
Re-reading Dan Gardner’s ‘Risk’ I am reminded of the importance of framing issues in a way the audience can best understand your case. As an aside, it helps if you don’t piss them off. I’ve worked all sides of the table, from the EP to the Commission, and been a lobbyist for industry and NGOs. … Read more
If you are involved in communicating about risk, you need to have read the writing of Dan Gardner and Cass Sunstein. I don’t mean flick through. I mean ‘read’ in the way Mortimer Adler suggested. A Simple Rule of Thumb Unsurprisingly for a chemical lobbyist, I discuss issues around risk and cost-benefit analysis a lot. To … Read more