Political Communication

It’s good to have your mind blown away

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Once in a while, you learn something important. Last Thursday, Dan Gardiner, spoke at Cefic’s General Assembly.  I walked away with a deep realisation that Europe’s industry is 25 years behind the Canadians.  There must be something in the air over there, that forces you to raise your game, and understand how to really persuade … Read more

5 simple things not to do with a politician

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Some simple suggestions for any campaigner and lobbyist dealing with politicians. Communicate in a language that politicians can understand. Stop the gobbledygook. Most lobbyists and campaigners speak gobbledygook. Even if they wanted to take up your issue they could not because your case does not make sense. Make the issue interesting. Don’t bore the politician.  … Read more

A simple checklist before you run a campaign

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From time to time, I am asked to produce a campaign plan to deal with an issue. I have developed a simple checklist. Mirror the Commission’s Agenda. Mirroring back the agenda and language of the people in charge is a simple NLP technique. It works. Do it. It is likely that if you just talk … Read more

Don’t go for a public meltdown

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It’s smart not to enter into a public spat. You are unlikely to come out looking good. Bret Stephens shows (link)even experienced journalists can go off the reserve. You or your clients are going to get goaded. When it happens, the best thing to do is nothing. Don’t enter a public spat. It looks to … Read more