Political Communication

Lobbyists throw so much information at officials and politicians in letters, briefings and powerpoints that they induce cognitive overload. Too many briefings and position papers sent to officials,  politicians and CEOs look like a pile of vomit on paper. It looks like half-digested thoughts, ideas, and random epiphanies. It’s no wonder the reader can’t use … Read more

Really, people don’t care about you. Recently,  I was teaching a graduate class and realised that only a few people knew about some of the interests I defend. It confirmed what I had long believed. The public does not care about your cause/interest. When you spend your time absorbed 24/7/365 on one issue it is … Read more

Once in a while, you learn something important. Last Thursday, Dan Gardiner, spoke at Cefic’s General Assembly.  I walked away with a deep realisation that Europe’s industry is 25 years behind the Canadians.  There must be something in the air over there, that forces you to raise your game, and understand how to really persuade … Read more

Some simple suggestions for any campaigner and lobbyist dealing with politicians. Communicate in a language that politicians can understand. Stop the gobbledygook. Most lobbyists and campaigners speak gobbledygook. Even if they wanted to take up your issue they could not because your case does not make sense. Make the issue interesting. Don’t bore the politician.  … Read more