Political Communication

A lobbyist in Brussels who can write clearly and persuasively is valuable. Few can. Most writing in the Brussels bubble is gibberish. How you can persuade through writing This is strange. Lobbying is about persuasion. Perhaps the most effective way to persuade a decision-maker or influencer is by sending them a well written, clear and … Read more

I have been asked how you can make your case if you can’t meet officials and MEPs. I have always viewed the memo as the most persuasive tool available. I realise few lobbyists agree with me. I respect the advice of Richard Haas. In ‘The Power To Persuade’ he gives some clear guidelines for writing … Read more

Lobbyists throw so much information at officials and politicians in letters, briefings and powerpoints that they induce cognitive overload. Too many briefings and position papers sent to officials,  politicians and CEOs look like a pile of vomit on paper. It looks like half-digested thoughts, ideas, and random epiphanies. It’s no wonder the reader can’t use … Read more

Really, people don’t care about you. Recently,  I was teaching a graduate class and realised that only a few people knew about some of the interests I defend. It confirmed what I had long believed. The public does not care about your cause/interest. When you spend your time absorbed 24/7/365 on one issue it is … Read more