Political Communication

  Rewatching David Axelrod and Karl Rove’s excellent Masterclass on campaigning, I was struck by the wisdom of Karl Rove: “First come the message and the theme. But, after you have agreed on what the message is, and what the theme is, you then need to sit down and write out a plan … If you … Read more

A wonderful Afrikaans anti-apartheid libertarian taught me something valuable a  long time ago. He told me there are three lines, no-one should straight out believe:   1. “The cheque is in the post. 2. I’ll respect you in the morning. 3.  We are the government, and we are here to help.” Over time, I  added … Read more

A lobbyist in Brussels who can write clearly and persuasively is valuable. Few can. Most writing in the Brussels bubble is gibberish. How you can persuade through writing This is strange. Lobbying is about persuasion. Perhaps the most effective way to persuade a decision-maker or influencer is by sending them a well written, clear and … Read more

I have been asked how you can make your case if you can’t meet officials and MEPs. I have always viewed the memo as the most persuasive tool available. I realise few lobbyists agree with me. I respect the advice of Richard Haas. In ‘The Power To Persuade’ he gives some clear guidelines for writing … Read more