Creating a Trinity to win in Brussels

Winning in Brussels is not easy.  It is not easy because the skill set you need to bring to the table to bring about change is not easy to assemble. Over the years, I have seen many campaigns fail. You don’t tend to see that campaigns that fail for a simple reason. No-body really noticed … Read more

20 sure fire ways to lose in Brussels

From time to time, I am asked what not to do in Brussels. In my 20 plus years, I’ve seen some amazing own goals, that have all but sunk someone’s interests. Usually, they seem oblivious to the self destruction. You’ll find a list below. They are listed  so you do not repeat them, and  help … Read more

10 things you can do to make your work a lot easier

A company asked me what I’d recommend to help them on a challenging file. Here is the list. Feed into the Impact Assessment. Bring real data and information into the process. If you are asked for studies, do them. Don’t gripe if you don’t constructively feed into the process. Step in from a good position. … Read more