I digress … thoughts on fish & the environment
A lot of technical and scientific writing is drab. You’d assume that this type of writing was preordained to be lifeless. Many technical and scientific reports seem as if the writer’s words are designed to close down the reader’s mind as quickly as possible. It does not have it to be so. Rachael Carson’s ‘The … Read more
You’re often going to have a client who has a message that key decision-makers in the commission, the Parliament, and the Member States, just don’t care about. When you run your case by them, your audience eyes glaze over, they look up into the air, and cross their arms, or turn their focus to their … Read more
The European Commission runs many public consultations. They give you a good chance to make your case in writing. This weekend I did a random survey of some of the public submissions. Many just missed the point. If you don’t want to miss the opportunity to make a strong case, this is my checklist … Read more
Winning in Brussels is not easy. It is not easy because the skill set you need to bring to the table to bring about change is not easy to assemble. Over the years, I have seen many campaigns fail. You don’t tend to see that campaigns that fail for a simple reason. No-body really noticed … Read more