Political Communication

I am reading “Wining the Story Wars” and enjoyed the story about John Powers. John Powers was the most successful advertiser of his day. Way back in the 1870s his honesty helped Mr John Wanamaker’s shop shelves go bare.  3 commandments The secret to John Power’s success came down to 3 commandments, and they are … Read more

Fun, Emotional and Simple  Telling people stories is fun. It is meant to be. Good stories are fun, visual, and emotional. It does not have to be the that people think that stories about serious things like population growth, trade policy or natural resources are dull. More often than not, it is the way that … Read more

  Lessons from A Titan I have just read  April 9th The New Yorker’s excellent article ‘ Gusher: The power of Exxon Mobil‘. Ever since reading  ‘Titan – The Life of John D. Rockeffeller‘  I have been intrigued how far a well run organization, tracking results, and following and implementing a plan can go. Governments Come and … Read more