Political Communication
Why Wonkers Need to Watch More Movies
How do you connect quickly with a politician or policy maker. The traditional path is the position paper. It has its place. But, often position papers are organic cures for insomnia. I have a few by my bed side cabinet to help bring the sleep and dreams. They are amazingly effective. 2 paragraphs down I … Read more
Tell the Truth . Why honesty is Best
I am reading “Wining the Story Wars” and enjoyed the story about John Powers. John Powers was the most successful advertiser of his day. Way back in the 1870s his honesty helped Mr John Wanamaker’s shop shelves go bare. 3 commandments The secret to John Power’s success came down to 3 commandments, and they are … Read more
Fun, Emotional and Simple – Good Story Making Works For Policy Wonks
Fun, Emotional and Simple Telling people stories is fun. It is meant to be. Good stories are fun, visual, and emotional. It does not have to be the that people think that stories about serious things like population growth, trade policy or natural resources are dull. More often than not, it is the way that … Read more