I digress … thoughts on fish & the environment
Mark Penn has been brought in by Microsoft to lead the fight against Google. Mark Penn is a serious political pro. He is a bruiser. He relaxes by running campaigns and trampling his candiates’ opponents. He’s very good at it. The New York Times profile points out that this at last shows a seriousness of mind … Read more
Simple Works Environmentalists are an earnest low. They think people will be persuaded by science and reason. Asking people to change their lives is not easy. It is harder if the issue is not explained to them. On Climate Change there is often a battle of data between two sides. The politicians are confused and … Read more
I spent a few years running campaigns – political and NGO. I loved the work, but it tires you out. It exhausts you but it fun. If you are tempted to live on the road as a political campaign consultant I’d recommend you read this first@ http://m.smh.com.au/opinion/how-to-survive-a-campaign-and-not-sell-your-soul-20120608-2015d.html
How To Run A Political Campaign Good Campaign Models I was chatting with a think tank whose work I admire a great deal. Their head explained how they engage in changing public policy decisions. Issue Management Plan Analytic Work: Papers, conferences, talks – intellectual ammunition Marketing/Communication: reaching out to the relevant audiences for this issue … Read more