Political Communication

Meanwhile, as Unite work to destroy Land Rover, he works to destroy the UK Labour Party. As the FT reported “Mr McCluskey beat hard-left candidate Jerry Hicks by two to one, but on a turnout of 15 per cent, meaning that he received the backing of 10 per cent of Unite’s almost 1.5m members.” What … Read more

Value Communications – Helping You Win What do Ronald Reagan, Bill Clinton and Tony Blair have in common with Unilever, BMW and Greenpeace? They have all used value communications to win people (or customers) over to their side. It will not come as a surprise that different people look at things in different ways. Indeed, … Read more

how to deal with politicians and regulators, lessons from apple

Professor Cass Sunstein  provides some helpful suggestions on how to deal with rumours directed against you. Un-usual Suspects Speaking Up For You When your cause or interest is under attack, often the easiest thing to do is take to the airways (twitter feed/web) and attack the ill founded rumours against you.  Strangely enough, that well … Read more