I digress … thoughts on fish & the environment
I recommend the excellent piece by Jon Cruddas MP in the New Statesman on why Labour lost the May 2015 General Election. It draws on polling and Value Model Analysis. I have written before about the use of using Value Models before. Labour is now only ahead in the Pioneer class. The Conservatives dominate the Prospector class … Read more
What Would An Amoral Yoda Say To Win I am taking advantage of an enforced medical break by catching up on my reading. I am enjoying reading (re) Dr. Frank Luntz’s books. He’s best known as a US Republican political consultant who helps candidates reframe the political debate. Lately, he has spread his wings further … Read more
I have taken advantage of illness to catch up on a lot of reading. At last I got around to finishing George Lakoff’s “Don’t Think of an Elephant“. Progressive Guru George Lakoff is a Professor of Linguistics at the University of California at Berkeley. He’s been helping progressive causes better frame the public and political … Read more
I am sometimes asked what makes a Campaign work. I usually say go and read Chris Rose’s How to Win Campaigns, and if you are really serious about winning, What Makes People Tick. Most people don’t bother, but if they do I will say something like: “Detailed plans – useful up to a point … Read more