48 campaign strategies – mental models that work

If you are serious about campaigning you’ll read everything Chris Rose publishes. His books, How to Win Campaigns and What Makes People Tick, are core references for anyone who wants to master the campaign craft. 48 Campaign Strategies His recent post on 48 Campaign Strategies should be read and added to your tool box of … Read more

Should Big Business Promote What They Do?

Big Business – Time to Defend Yourself? I enjoyed this article full of good advice for big business. Amos Stote, the author,  makes the clear case that big business can protect and enhance their reputation and profits through advertising. Letting the public know the good firms do will provide them with the public good will to … Read more