I digress … thoughts on fish & the environment
Big Business – Time to Defend Yourself? I enjoyed this article full of good advice for big business. Amos Stote, the author, makes the clear case that big business can protect and enhance their reputation and profits through advertising. Letting the public know the good firms do will provide them with the public good will to … Read more
How To Change the World – Lessons from Greenpeace If you ever wanted to know how Greenpeace got started and operate watch this candid documentary. If you want to find out how a few people can achieve so much, and reveal some of their their methods, you need to watch the film a … Read more
I recommend the excellent piece by Jon Cruddas MP in the New Statesman on why Labour lost the May 2015 General Election. It draws on polling and Value Model Analysis. I have written before about the use of using Value Models before. Labour is now only ahead in the Pioneer class. The Conservatives dominate the Prospector class … Read more
What Would An Amoral Yoda Say To Win I am taking advantage of an enforced medical break by catching up on my reading. I am enjoying reading (re) Dr. Frank Luntz’s books. He’s best known as a US Republican political consultant who helps candidates reframe the political debate. Lately, he has spread his wings further … Read more