Political Communication

Simplicity   I have just read Richard Koch’s ‘Simplify‘. He describes how companies who are prepared to simplify their product or service offering reap remarkable returns. IKEA, Ryanair, and the  Boston Consulting Group all took the step and are doing very well. Firms can either price simplify, usually cutting their prices by 50-90%. Or firms … Read more

I like Lilly Allen’s music. There is a refreshing honesty to the lyrics of Fuck You. Much though I like the song, I would not adopt the sentiment of “Fuck you (fuck you).Fuck you very, very much” as a lobbying strategy. But, I realize I am an exception, and the  “Fuck you (fuck you), Fuck … Read more

In every piece of law I have worked as a political adviser, regulator, campaigner or lobbyist you ask yourself how to get from where you are to where you want to be in a given time period. For example, in air pollution, what amounts to air quality that is ultra safe, means the total industrialisation … Read more

If you are serious about campaigning you’ll read everything Chris Rose publishes. His books, How to Win Campaigns and What Makes People Tick, are core references for anyone who wants to master the campaign craft. 48 Campaign Strategies His recent post on 48 Campaign Strategies should be read and added to your tool box of … Read more