Political Communication

People think that successful NGO political campaigns are hard. I disagree.  I think success leaves clues. I know  it is possible to chunk down why campaigns work. I have taken a go by preparing a checklist. I have been working on NGO and political campaigns for over 30 years. Over those years I have worked … Read more

I have been asked what books I’d recommend on lobbying and campaigning. I am a bit stumped. To me lobbying is the art of political persuasion of politicians, regulators and those who influence them. I am a lobbyist. I have been a lobbyist for all sides, from NGOS, Foundations and industry.  The craft and skills … Read more

Simplicity   I have just read Richard Koch’s ‘Simplify‘. He describes how companies who are prepared to simplify their product or service offering reap remarkable returns. IKEA, Ryanair, and the  Boston Consulting Group all took the step and are doing very well. Firms can either price simplify, usually cutting their prices by 50-90%. Or firms … Read more

I like Lilly Allen’s music. There is a refreshing honesty to the lyrics of Fuck You. Much though I like the song, I would not adopt the sentiment of “Fuck you (fuck you).Fuck you very, very much” as a lobbying strategy. But, I realize I am an exception, and the  “Fuck you (fuck you), Fuck … Read more