Political Communication

I just re-read some excellent political campaign advice from Chris Rose. His advice is well worth listening to. He’s the man behind Greenpeace’s Brent Spar win. 3 Stories Chris recommends having 3 stories for your campaign  http://threeworlds.campaignstrategy.org/?p=279 1. “The Popular story – understandable (test it out) by your relatives, neighbours etc.. The default story to … Read more

Today, I was lucky to attend a talk by Chris Rose the author of “What Makes People Tick”.   He explains how different people  think and act differently. They even use different words.  There are 12 groups of people divided between settlers, prospectors and pioneers.   For more information, I recommend you read the excellent … Read more

I have been asked by companies and Foundations what “would you look for from an Agency or NGO before paying them to run a campaign for you”. I have sat down and written out a checklist of 20 questions I would ask. The questions are focused on a political campaign on EU legislation, regulatory decisions … Read more

    Political lobbying is not difficult. It really comes down to 5 things. It is about knowing:   the key (law) making process the key people, the positions of the key people, persuading enough of the key people to back your position. having people on board who can persuade key people   A lot … Read more