The Progressive lobbying manual for today

Lobbying for Change: Find your voice to create a better society:  Alberto Alemanno Professor Alemanno is an academic, lobbyist and lawyer. He has also written one of the best books on lobbying I have come across. Every lobbyist who is serious about their craft should read it. I picked it up today in the airport and finished it this evening. For … Read more

Before you start lobbying, here are 70 questions to answer

I just re-read some excellent political campaign advice from Chris Rose. His advice is well worth listening to. He’s the man behind Greenpeace’s Brent Spar win. 3 Stories Chris recommends having 3 stories for your campaign  http://threeworlds.campaignstrategy.org/?p=279 1. “The Popular story – understandable (test it out) by your relatives, neighbours etc.. The default story to … Read more

Values for Campaigns – Why they work

Today, I was lucky to attend a talk by Chris Rose the author of “What Makes People Tick”.   He explains how different people  think and act differently. They even use different words.  There are 12 groups of people divided between settlers, prospectors and pioneers.   For more information, I recommend you read the excellent … Read more