Smart Political Advertising hits Brussels

At nearly 47, I don’t get impressed easily. This morning reading the Economist, in the Europe section, I saw an excellent advertisement. It was an advertisement by android. Here it is.         It’s part of a series of stories android are telling. https://www.android.com/everyone/stories/ The self same ad popped up in twitter (micro-targeting … Read more

David & Goliath – a guide for winning political campaigns

I just re-read Malcom Gladwell’s “David & Goliath: Underdogs, Misfits and the Art of Battling Giants.’ I think the David & Goliath story provides essential lessons in political campaigning. I have pasted the below. A Political Campaigners Guidebook Gladwell’s book is “about what happens when ordinary people confronts giants … powerful opponents of all kinds” … Read more