I digress … thoughts on fish & the environment
In 1997, I learned that a race known as ‘Anglo-Saxons’ were alive, and they were not to be trusted. I was meeting some officials in DG Fisheries (as it then was) for WWF, asking why the EU was giving so many subsidies to large distant water fishing vessels. They stopped that practice. The meeting had … Read more
The most effective way to get what you want to be taken up is to tell a story. You can get everything else right, great evidence, solutions, position papers, submissions, a great campaign team, and superb execution, but if your story does not convince and persuade the audience of decision-makers whose support you need, your … Read more
A good way to see if your message will land is to say it aloud in public. If people visibly grimace, you’ll know you are not on to a winner. Try it out with different political groups and different Commission departments. Former MEPs and Officials are a good test group. A good test is is on … Read more
Recently I stumbled up the work of Edwin Tufte. After reading it, I understood why most public policy communication can be better communicated by good visualisation rather than data dumps and words. Even if an image / picture tells a thousand words, writing 2 pages of A4 is still the common path. I’m not sure … Read more