I digress … thoughts on fish & the environment
Just because you have watched Miss Sloane does not make you a good lobbyist. Too many lobbyists rest on what worked in the past. That no longer is good enough. Thankfully, the Brussels Bubble is not DC, so what worked for Miss Sloane or her opponents in DC is not going to work in Brussels. … Read more
Too often too many people leave things to chance. They think you can just turn up and expect things will go just fine. The best in their field don’t leave things to chance. What you can learn from an orchestra Last week I attended a concert by the Royal Concertgebouw Orchestra being conducted by Franz … Read more
Yesterday, Daniel Guegen invited me to speak to some his College of Europe students. His students are fortunate. They have a master practitioner teaching them how most EU laws are adopted. Daniel and the students asked me some challenging questions. I’ll try and summarise my responses to some of their good questions. Maybe there is … Read more
The basic law of lobbying is the same as for direct response advertising “Don’t write or say anything until you determine who your audience is.” Lobbyists can learn a lot from direct response advertising. Your job as a lobbyist is to persuade people who make or influence public policy. It is not to convert, cajole or to socialise … Read more