A good lobbyist needs to write plain English

A lot of EU and public policy writing is dire. It is full of double dutch, jargon, and legalese.  The reader is hard-pressed to understand what the writer is trying to communicate. The European Commission has an illustrious track record of producing press releases, positions and laws that are incomprehensible.  Too many NGOs and Trade … Read more

Lobbyists should not be like Pavlov’s dogs

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail” Abraham Maslow Most of the decisions that impact your client are made by EU Agencies. The EU has delegated technical decisions on scientific classification and product authourisation to indpendent expert agencies. I … Read more

Why timing is vital for a lobbyist

I like the occasional long flight. It lets me rummage in an airport bookshop and pick up some easy reading. I just bought and read Daniel Pink’s new book “When – the Scientific Secrets of Perfect Timing“. Over 7 chapters and 218 pages he shows the importance of timing. Miles Davies “Timing isn’t the main … Read more