Political Communication

I think it is hard to get to where you want to be if you are using the wrong map. This is certainly the case in lobbying. If you driving in the wrong direction to where you need to be, the chances of you getting to where you want to be are at best slim. … Read more

I have ditched ideas that I initially thought were winners. They were not. I threw them away and then won. I use 5 simple techniques to help develop the ‘winning ideas’. I guess it comes down to one very simple idea.  I always test ideas out on key decision makers and influencers before I go … Read more

There are two ways to become a good lobbyist. First, you can copy the craftsman of old, serve a 10-year apprenticeship with some of the best in the field, before going out on your own. You may choose to supplement the initial training with training with other master craftsmen. Second,  you can use the techniques of NLP … Read more

I find some of the toolbox of the modern lobbyist  to be, at best,  confusing. There are too many political advertisements on my linkedin and twitter feed that would make a snake oil salesman blush with embarrassment. There appears to be  a constant rush to invent, or  pass off as invention, new ways of ‘communication’ … Read more