Political Communication

Why a good lobbyist needs to think different

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There are two ways to become a good lobbyist. First, you can copy the craftsman of old, serve a 10-year apprenticeship with some of the best in the field, before going out on your own. You may choose to supplement the initial training with training with other master craftsmen. Second,  you can use the techniques of NLP … Read more

An age old toolbox for a lobbyist

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I find some of the toolbox of the modern lobbyist  to be, at best,  confusing. There are too many political advertisements on my linkedin and twitter feed that would make a snake oil salesman blush with embarrassment. There appears to be  a constant rush to invent, or  pass off as invention, new ways of ‘communication’ … Read more

A good lobbyist needs to write plain English

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A lot of EU and public policy writing is dire. It is full of double dutch, jargon, and legalese.  The reader is hard-pressed to understand what the writer is trying to communicate. The European Commission has an illustrious track record of producing press releases, positions and laws that are incomprehensible.  Too many NGOs and Trade … Read more

Lobbyists should not be like Pavlov’s dogs

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“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail” Abraham Maslow Most of the decisions that impact your client are made by EU Agencies. The EU has delegated technical decisions on scientific classification and product authourisation to indpendent expert agencies. I … Read more