Political Communication

Why the best lobbyists listen “The best way to persuade someone is with your ears, by listening to then” – Former U.S. Secretary of State Dean Rusk  Do you want to be able to walk into a room and know what people need to know to change their mind in 2 minutes? I know a … Read more

  There are 3 main ways you can communicate: Writing Listening Speaking   Personally, I will come out and admit I am one of the few people in Brussels who does not believe in telepathy. I don’t believe that ideas permeate the ether from unknown animal spirits.   Of course, I remain open-minded on this. … Read more

I think it is hard to get to where you want to be if you are using the wrong map. This is certainly the case in lobbying. If you driving in the wrong direction to where you need to be, the chances of you getting to where you want to be are at best slim. … Read more

I have ditched ideas that I initially thought were winners. They were not. I threw them away and then won. I use 5 simple techniques to help develop the ‘winning ideas’. I guess it comes down to one very simple idea.  I always test ideas out on key decision makers and influencers before I go … Read more