Why most lobbying does not work

“Good communicators understand that, even if they have their own agenda, they need to understand the viewpoints of the people they want to influence” (Jeff Kavanaugh, “Consulting Essentials”). What if you knew that 95% of what you said and did will fall on fallow ground. Imagine if you knew from the very start that what … Read more

How to ignore your Commissioner

  Back in the late 1990’s, the first question the MEPs  I worked for asked the Commission  lead  official was “What do you want me to re-table that  you lost in inter-service consultation” It is a smart thing to do. You got to strengthen  a proposal  that had likely been neutered by other Directorate-Generals or … Read more