Political Communication

I have a weakness for good public policy. Some would call it a fetish. In Brussels finding examples of good public policy  is like the search for the unicorn. It is rumoured to exist, yet few, if anyone has seen it. For me, good public policy making moves beyond the gut response of most. Too … Read more

There are lot of books on EU Lobbying. Two recent reads I enjoyed are: Lobby.eu: Survival Guide to EU Lobbying, including the Use of Social Media – by Caroline De Cock How the EU Institutions Work and… How to Work with the EU Institutions by Hardacre and Aske Most of the books looks at the EU Institutions … Read more

“Good communicators understand that, even if they have their own agenda, they need to understand the viewpoints of the people they want to influence” (Jeff Kavanaugh, “Consulting Essentials”). What if you knew that 95% of what you said and did will fall on fallow ground. Imagine if you knew from the very start that what … Read more

I have learned that if you are serious about influencing EU public policy and legislation you need to play for the long game, take opportunities, and learn that support can from unexpected places. By long game, I think it takes around 10-year commitment to change existing policies and laws. It is a long game that … Read more