I digress … thoughts on fish & the environment
I am sometimes asked why NGOs are so active in lobbying and campaigning. I find it a strange question. My basic response is “why would they not be”? My second level response is “NGOs use lobbying and political campaigning to deliver policy and legislative change to support their conservation etc. goals”. In case I am … Read more
I just treated myself to a Masterclass by David Axelrod and Karl Rove Teaching Campaign Strategy and Messaging . They are good friends. Over 24 lessons, two masters of the political campaigning craft share their lessons. There is sage advice from the campaign message, getting your message out, to identifying influencers, and a lot more. … Read more
If you work in a chaotic organisation you need to read this book. This book to ‘provides guidance to individuals who find themselves working in unruly organisations’. It is useful for any one working in government, not for profit or for profit. I only regret that it took me so long to come across such … Read more
A good lobbyist will spend a lot of their time writing memos. The spent here is a lot more useful than sitting on internal calls, meetings and brainstorms. There is something coldly objective about seeing a case written down. Your weaknesses and gaps glare up from the page. Puffery and weak thinking are amplified. This … Read more