Why lobbyists need to use maps

The Map is not the Territory Parrish writes “ All are models or maps that simplify some complex territory in order to guide you through it.  Just because maps and models are flawed is not an excuse to ignore them. Maps are useful to the extent they are explanatory and predictive” (Great Mental Models, page 40). … Read more

Mental Models – Hanlon’s Razor

Hanlon’s Razor: “Never attribute to malice that which is adequately explained by stupidity.” Using this tool is s an excellent way to a way to eliminate unlikely explanations for human behaviour. I think it is one of the most useful tools for a good lobbyist. Over twenty plus years, stupidity is usually the best and … Read more

Why NGOs lobby & what you can learn from them

I am sometimes asked why NGOs are so active in lobbying and campaigning. I find it a strange question. My basic response is “why would they not be”? My second level response is “NGOs use lobbying and political campaigning to deliver policy and legislative change to support their conservation etc. goals”. In case I am … Read more

A Campaign Masterclass with David Axelrod and Karl Rove

I just treated myself to a Masterclass by David Axelrod and Karl Rove Teaching Campaign Strategy and Messaging . They are good friends.  Over 24 lessons, two masters of the political campaigning craft  share their lessons. There is sage advice from  the campaign message, getting your message out, to identifying influencers, and a lot more.  … Read more