Political Communication

The biggest contrast between NGOs and industry is that most NGO’s can to tell a good story.  Rose sets aside a whole chapter about “Communicating with Humans.” He reminds  us that stories are something we have been brought up with. Stories have been around a lot longer than the written word. Campaigns are full of … Read more

  I just re-read Chris Rose’s campaign bible chapter on ‘How To Begin’. He recommends a method of designing a campaign that many will find alien.  Instead of jumping in, there is a detailed screening exercise before the outward facing action starts. Set against this pre-departure the checklist, most campaigns, both  NGO and corporate, fall … Read more

Recently, I’ve given some talks on the role of the lobbyist. I give the talk through the lens of the practitioner. I decided to put this concise version online so I can find it easily in future. I personally don’t like powerpoint. But, I accept most people need it. So, in a concession to modernity, … Read more

Writing Public Policy: A Practical Guide to Communicating in the Public Policy Making Process, Catherine F Smith. “In Public Policy work, if you can’t write it or say it, you can’t do it.” As a lobbyist, you’ll spend a lot of your time writing public policy. If you want to improve your craft, read the … Read more