A short version of my talk on how to write a campaign plan

For the last few years, I’ve given a talk on “How to Write A Lobby Plan” at the University of Maastricht’s MA in European Public Affairs. This is a shorter talk (17 minutes)  of what I think should go into your lobby plan.   You can find a link to an article (by Iskander & McLoughlin) … Read more

An equation for lobbying success

If you want to win in lobbying, there are few things you need to right. As an equation it would look like: P+P+P+S+R+S+S or Politics + People + Process + Solution(s) + Research + Skills + System An evergreen equation? Politics You’ve got to understand the politics driving the issue. You are dealing with law … Read more

Why a lobbyist should not jump off Sears tower

I’ve met a lot of lobbyists who think they can base jump off the Sears Tower and live to tell the tale. A few people in the world can take that jump and survive.     The people who can do it are exceptional performers. If you want to understand how these peak performers got … Read more