Lobbying

A lot of time and money is spent on Public Affairs.  A fair question is ‘what is the impact of all the resources being spent?’ When looking at this question, I am reminded of this line: “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Attributed to John Wanamaker . … Read more

For a long time, the political complexion of Europe was conservative. The majority of European countries were led by centre-right governments. Today, that’s no longer the case.     The demise of Social Democrats announced too early The press ran stories announcing the demise of social democrat parties. Today, Europe is a kaleidoscope of a … Read more

If you want to succeed in influencing European public policy or law, there are simple things you need to know and have. If you want to win, you need all 10. You need to have a position. You have to have a clear and public position that you agree.  You need your position early on … Read more

For the last few years, I’ve given a talk on “How to Write A Lobby Plan” at the University of Maastricht’s MA in European Public Affairs. This is a shorter talk (17 minutes)  of what I think should go into your lobby plan.   You can find a link to an article (by Iskander & McLoughlin) … Read more