Clear Thinking – A Practical Manual for Every Lobbyist

I’ve found that clear thinking for political campaigning and lobbying to be essential. I’ve found it to be rare. ‘Clear Thinking”  helps you understand why it is hard to think clearly, the many upsides of doing it, and how to do it. I guess I prefer clear thinking to the alternatives – fuzzy, self-deceptive, and … Read more

Why you should bring the lawyers in early on

For a long time, I looked at preparing advocacy in the following sequence: ID a clear desired outcome Find the Evidence to support the asks for 1 ID if it is Politically Feasible ID if it is Legally Feasible   Let’s look at those four steps in a little more detail. Step 1: ID a … Read more

10 common ways to embrace defeat

  10 too common ways lobbyists embrace political defeat in Brussels.   Go to the Commission for the first time the week the College is about to adopt, preferably on a Tuesday. Meet the rapporteur and shadows for the first time on the day the report is going to be voted. Send 44-page position papers. … Read more