Lobbying

Don’t avoid the difficult issues, deal with them early on

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In policy-making, there is usually a concern that is driving the agenda.  I’ve spent many years working on air quality. The concern was that ultra-fine particulate matter, PM 2.5, had the greatest health effects. Over time, with new studies and evidence, the idea became mainstream. The idea had been around for a decade or more. … Read more

So you want a piece of law adopted

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From time to time, I have been asked how to get an idea taken up and put into an EU law. I got round to putting the practicalities of doing so into a few chapters of a book published in a few days time (link). After having done it a few times, my standard line … Read more

Why righteous indignation is not an effective lobbying strategy.

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Righteous indignation is not an effective lobbying strategy. It is the prefered strategy of many. I’ve seen it displayed by NGOs and industry. It’s a unifying bond between them. After more than 20 years, I’ve never seen it ever change things for the better. Just saying something should not be, won’t make it so. It’s … Read more

Why Rove Rove is right – you need a campaign plan

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David Axelrod and Karl Rove give a Master Class on Campaign Strategy and Messaging. Karl Rove segment about the “Campaign Plan” is full of superb advice. Below is a transcript of much, although not all, of those 8 minutes and 10 seconds. The advice he gives is as relevant if you are doing a public … Read more