How to make your lobbying 5X more successful

The 80/20 rule, or the Pareto Principle , says: 80% of what you get comes from 20% of what you do. Small Effort, Big Reward. 20% of what you get comes from the the other 80%: Bigg Effort, Small Reward. It is a rule that is used in business . 80% of income comes from … Read more

A simple formula for public affairs.

A lot of the time,  people hope they can change a law or policy position if they know the policy, process, and people. That’s a good start, but more is needed. Process You need to know the process you are dealing with. If you are dealing with ordinary or secondary legislation, an agency decision or … Read more

How Not to Be Stupid in Lobbying

Stupidity is the cause of most failures in lobbying. There is a lot of it. It includes the refusal to engage constructively at the start of the policymaking process, the self-righteous moral indignation expressed at any opportunity, the conspiracy theories, self-denial of the votes against your position, or the reliance on the political margins to … Read more