Lobbying

If you are a lobbyist or campaigner, Karl Rove has 302 words that  you should memorise. In Masterclass he gives a session on the campaign plan. I’ve transcribed the section below.   Karl Rove – The  Campaign Plan Masterclass “But after you settle on what that message is, and what the theme is, you then … Read more

I think there is  a set of  simple questions you can answer before you start work on lobbying that increase your chance of success by a factor of 10. The questions help you identify,  at the very beginning,  if you have a realistic chance of getting  delivering the public policy change/law  you want. I’ve used … Read more

What do you do when the people making the decisions agree with you but for different reasons? One of the tricky points that comes up in lobbying and campaigning is that decision makers want the same outcome as you, but for very different reasons. I’ve never had a problem with this. If someone backs the … Read more

A wise person reminded me there is a strong desire by many in political campaigning and lobbying to be “a beautiful loser”. The desire runs deep to be a beautiful loser. It has many upsides. You sleep well. You have not compromised.  You have purity on your side. Those who don’t agree with you are … Read more