10 good reasons why lobby plans won’t work

I’ve long backed the use of a lobby plan. I realise the idea has limits.  Below are some limits and how to avoid them.   10 things to TIA If you are preparing a lobby plan, you need to go through some simple steps. 1.  You need to define what  your goal is. What do … Read more

Are you working on the wrong problem?

Don’t Avoid the Root Problem As a campaigner and lobbyist, I spent many years working on solutions to the wrong problems.  By ignoring the root cause/problem, I helped bring about solutions, that did not prevent the real problem returning. As I got older, I learned that if you avoid the root problem, you are going … Read more

Stop doing what does not work

As a lobbyist  I am interested in what works, and what does not work. I’ve come to the view that if it works use it,  and if it does not work,  refine it , or drop it. You need to focus on doing what moves the needle forwards, and persuades decision makers to back your cause. … Read more

How to make some tough lobbying choices

The Commission’s Green Deal is an ambitious agenda. It is over 300 initiatives covering 11 policy areas (from Biodiversity to Renovation). It is a mix of ordinary legislation, secondary legislation, and guidelines. It is the most ambitious green agenda of any Commission for 20 years. I am not sure how the EP and Council are … Read more