Lessons in Lobbying 8 – Don’t use the same game play in Brussels that you use in D.C, or any other political capital.

A friend phoned me up about an organisation they wanted to donate to. They wanted to support bringing about policy change in an area the EU were active in. Below is a summary of my advice. How political decisions are made, and how to influence those decisions, varies between political capitals. How Washington D.C. and … Read more

Lessons in Lobbying #7: Working with the media to make your case

The reading and viewing of politicians and officials the world over is similar. They’ll turn to newspapers and journals of record to inform them. Many will flick through the FT, and a national paper of record like Le Monde, Frankfurter Allgemeine Zeitung. Their reading will be influenced by their political preferences. Many will have trusted … Read more

Lessons in Lobbying #5 – Watch out for the Feedback Loops

If you want to succeed, you need to watch out for feedback loops. This is the information that is communicated in response to an action. The feedback loop is important. It helps you iterate and improve. If you choose to ignore it, it will hasten your defeat. For a lobbyist, there are obvious feedback loops. … Read more