Good Practice

Last week I was asked over dinner about the people and books that have influenced my thinking on communicating public policy. Some Key Books Chris Rose, How to Win Campaigns (link) Chris Rose, What Makes People Tick (link) Barbara Minto, The Minto Pyramid Principle (link) I have just finished a course by Edward Tufte that … Read more

  A useful list of forces that impede good decision-making from Farnham Street.  They seem equally applicable to lobbying and campaigning. What others would you add? Here are some more from my side:   Lateness Political blindness Denial of political reality – the votes are not saying what we want them to say Stasis $ … Read more

A good rule of thumb for successful lobbying is to engage with the right person, at the right time, with the right message. If that were all there was to it, there would be a lot more successful lobbying going on and victory parties in Brussels. A lot of the time, your message does not … Read more

If you want to succeed when you are trying to change political minds and decisions, you need to ‘Keep it simple,  stupid’, better known as  K.IS.S. Google it, and you’ll come across lots of pieces about the idea (example one, two). Chris Rose in his NGO campaign bible, How to Win Campaigns, shows you how you … Read more