Why You Need To Know Your Audience

The most important thing in lobbying is knowing your audience. If you don’t know your audience, you are stumped. You can’t tell them the right story. You can go in and talk about what is important to you and ignore what’s important to your audience. It is the most common approach. It hardly ever works. … Read more

Success leaves clues – why do some succeed

This afternoon I bumped into an old client. We chatted for a bit, and  I noted that his industrial sector was in a far better place than groups in a similar place. Here are some of the reasons for this.   They planned and resourced for the long term. They realize that regulatory, policy and … Read more

A Lobby Work Factory

From Checklists to … I learned a lot from Atwul Gawande’s Checklist Manifesto. There is a simple tool that surgeons, lawyers, and airline pilots use a lot. They use checklists and standard operating procedures. Checklists and SOPs improve performance and reduce cognitive overload. It is helpful to have as few issues floating around in your … Read more