Good Practice

A lot of public policy talks are like Dr Meinheimer’s in Naked Gun 2 1/2. Sincere, earnest, and sleep-inducing. Some talks resemble an academic panel of 4 panellists who speak in a language with only a loose relationship with English.   A good talk should have most, if not all, of the following: Keep it … Read more

Most scientific and technical writing in Brussels is pretty dire. It need not be. There are plenty of examples of good technical writing hiding in plain site. I like Discover Magazine, New Scientist, and the Economist. This is a good example explaining some recent research on microplastics. [pdf-embedder url=”https://www.aaronmcloughlin.com/wp-content/uploads/2023/01/3.pdf”] If you really know your issue … Read more

Nearly every day, I am reminded of one of the core rules of thumb of lobbying and campaigning ‘ step in at the right time, with the right message, to the right person/people. In any government, administration or Parliament, once a decision is agreed on,  it isn’t easy to walk it back.  People don’t like … Read more

I’ve just read Daniel Pink’s ‘To Sell is Human: The Surprising Truth About Moving Others” I’d recommend it to anyone in the business of persuasion. And, if you are a lobbyist or campaigner, your real job is getting people (officials and politicians) to do something – back your preferred policy outcome.  Your work is about … Read more