A 5 Stage Approach Policy Change

I meet many people who believe that fairy tales and fantasy is real. These are the people who think that once a piece of EU legislation is agreed and published in the Official Journal that it will be implemented and the policy goals it seeks to bring about will happen as if by magic. That … Read more

A Second Brain for Lobbyists

As a lobbyist you’ll spend a lot of your time preparing issue notes. Most of us can’t remember everything. I think these notes serve three purposes: Second brain for you Second brain for your client Update for client 2nd Brain If you, like me, can’t remember everything you need to know, having a resource you … Read more

The hard things about a good briefing

I’ve just spent too many hours trying to produce a good briefing for a political decision maker. It is taxing on the brain. It helps if you are working from material that does not need a post-doc from MIT to understand. You need to have a clear ‘ask’. It need to be clear for the … Read more