A Checklist: 15 Reasons Why Your Message Is Not Landing

A friend asked me why his ask for public policy change was not landing. I gave him this checklist below and asked him to tick off if he thought any could be met. Your message makes no sense. It is written in double Dutch. The messenger is unclear. The messenger displays some anti-social traits. Your … Read more

A Second Brain for Lobbyists

As a lobbyist you’ll spend a lot of your time preparing issue notes. Most of us can’t remember everything. I think these notes serve three purposes: Second brain for you Second brain for your client Update for client 2nd Brain If you, like me, can’t remember everything you need to know, having a resource you … Read more

Your next 5 years will soon be clear

I gave a talk last month on influencing the new Commission’s agenda. My main message was that the direction of travel (in policy terms) was set and we are now down to the end game of refinement. I’m sure I saw some faces go pale. In the main, a few core documents lay out where … Read more

What does it take to be a good chemical lobbyist

Simon Terwagne prepared this visual for a recent talk at the ULB. It mirrors the journey that anyone who seeks to develop mastery of their craft. The parallel’s to George Leonard’s Mastery are striking.  The path to excellence is told by many. Steven Kotler’s Gnar Country, and Anders Ericsson’s The Road to Excellence.     … Read more