Book review

“The Future of the Professions: How Technology Will Transform the Work of Human Experts” by Richard Susskind and Daniel Susskind. A Summer Project I am spending the summer fine-tuning, standardising and systematising most of my everyday lobbying work.  After 25 years working in Brussels, I know the steps involved in any process – influencing the … Read more

Numbers are essential and are used a lot in public policymaking and lobbying. There is just one problem. Nobody really understands numbers. Numbers can cause confusion, annoyance, and often,  the rejection of your position. This book provides some principles that show you how you translate numbers into a language that people can understand and use. … Read more

Book Review Jonah Berger The Catalyst, ‘How to Change Anyone’s  Mind’. Pages: 258   As a lobbyist, you are in the business of persuading people.  It is a narrow group of people. Politicians, civil servants, policy wonks and journalists. As a campaigner, you are looking to get the public to intervene to help bring about … Read more

Daniel’s latest book could be likened to his memoirs, but I hope it is not his last hurrah. I recommend you read it. It is short, 217 pages, written in a clear and accessible style, it is a mix of war stories, full of wit and wisdom. If you are new to lobbying, you will … Read more