Aaron

It’s 3:30 am – It’s Time To Agree

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There are only a few things that grown adults can be any good at doing in the early hours of a Thursday morning. And, law making is not one of them. 3:30 am – Time to Agree On Thursday 30 May  at 3:30 am a deal was struck on the reform of Europe’s Fishing Policy. … Read more

What pulls best: emotion or logic?

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I just read this care off Bob Bly. It makes sense when you read it. Why do we see so little use of it in Brussels? Let’s hit them with the facts, and in case they have not heard us, hit them harder, and just in case you are not sure they have heard you, … Read more

Why Values and Not Message Documents Win People Over

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Value Communications – Helping You Win What do Ronald Reagan, Bill Clinton and Tony Blair have in common with Unilever, BMW and Greenpeace? They have all used value communications to win people (or customers) over to their side. It will not come as a surprise that different people look at things in different ways. Indeed, … Read more

Reform We Can – Fishing Reform

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Change We Can This morning around 3:30 am politicians in Europe struck a deal to reform Europe’s fisheries. It’s a large step forward. Some will say it is not perfect, but nothing ever made of human hands, let alone from the hands of politicians, ever is. But, it is a major step forward. The FT … Read more