Aaron

  I am sometimes asked what makes a Campaign work. I usually say go and read Chris Rose’s How to Win Campaigns, and if you are really serious about winning, What Makes People Tick. Most people don’t bother, but if they do I will say something like: “Detailed plans – useful up to a point … Read more

I am sometimes asked if I were looking for a political consultant what would I look for? I usually answer that I would look for someone who not only has walked through the political fires and back, but someone who has shepherded people through the political fires and back, and lived to tell the tale. … Read more