Aaron

Some things you need to win in substance defence

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I’m sometimes asked what you need to succeed in substance defence. After many years representing all sides of the table, I’ve honed it down to this short list: Trust Relationships Science – Studies – Relevant Expertise Objective Evidence A Guide Luck Timing Political Support Legal Case The list is in order of importance.   Trust … Read more

A useful reference – a 4 column document

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I recommend a lobbyist produce an updated 4-column document to support their advocacy on a legislative file. In case you are looking for a copy of an example, here is a recent file, from the PPWR.   [pdf-embedder url=”https://www.aaronmcloughlin.com/wp-content/uploads/2024/06/20240406-4Columndocument-1.pdf” title=”20240406-4Columndocument”] All you need to do, is add your compromise text in the 4th column (Draft … Read more

Rule 6: Do your research at the start.

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Most lobbyists love to skip the research. There is a natural desire for action.  If you ignore the research, you build your work on shallow foundations. Too many campaigns grind to a halt because they skipped the research. They get the core facts wrong, misunderstand what was driving decision-makers, or do not understand how the … Read more