A short version of my talk on how to write a campaign plan

For the last few years, I’ve given a talk on “How to Write A Lobby Plan” at the University of Maastricht’s MA in European Public Affairs.

This is a shorter talk (17 minutes)  of what I think should go into your lobby plan.

 

You can find a link to an article (by Iskander & McLoughlin) on the same issue.

Apologies for the video quality.