Robert Greene is one of my favourite writers.
Many of his best selling books look at the theme of persuasion.
In this interview about his latest book, the Laws of Human Nature, he speaks about – 25.08-25.36 the key to successful persuasion.
Key
The key is to stop thinking about yourself. You need to think about the person you are trying to persuade and put yourself in their position.
This echoes the sentiments of Chris Rose in ‘What Makes People Tick’.
A good lobbyist will move beyond their client’s position and re-position their case so it speaks directly to the person they are looking to persuade.
This may seem easy to do. It is not. Very few do it. Try it. It works.