There is a book that’s had the greatest influence on Western Civilisation.
It’s called The Bible.
It has been called the Manafacturter’s Instruction Manual. Whether you believe or not, it is full of useful instructions on living a good life.
There is a lot that can be learned from the New Testament. Jesus Christ was persuasive. So, it is useful to see what he. and his apostles did. I’m not going to touch on dietary advice ( locusts and wild honey Matthew 3:4), just the mechanisms of persuasion and influence.
I’ve taken some parts of the New Testament that should be co-opted by any campaigner or lobbyist. I’ve provided the reference. I’ve extracted those parts that struck me as relevant.
95 Lessons
-
The New Testament tells a compelling story. The story of Jesus, from his birth, (Matthew 2:1) and onwards is a clear and powerful story.
-
He uses related parables to get through to people. “Then he told them many things in parables” (Matthew 13:3).
-
The New Testament is clearly and plainly written.
-
He recommends resisting temptations and diversions (Matthew 4).
-
His teachings are clear, direct and relatable for the audience.
-
No internal meetings. The only internal meeting I can find reference to is the Last Supper (Matthew 26:26). And, that was when they Jesus and the disciples were eating.
-
Jesus’ main vehicle for communication was preaching, speaking out loud in public to crowds of people (Matthew 4:12), the written word followed later on.
-
Jesus started off by collecting followers. He realised he could not achieve his mission alone ( Matthew. 4:18).
-
He demonstrates solutions, e.g. healing the sick (Matthew 4:23).
-
Jesus uses teaching as a way to leverage understanding (Matthew 5:1).
-
He highlights the power of practice and teaching (Matthew 5:18).
-
He is against displays of anger and recommends the settling matters quickly (Matthew 5:25).
-
He is against public displays of righteousness. They should be done in secret (Matthew 6: 1-4).
-
Notes you can’t serve two masters (Matthew (Matthew 6:24).
-
Recommends you don’t worry (Matthew 6:27).
-
Cautions you not to judge others (Matthew 7:1).
-
Do not give dogs what is sacred; do not throw your pearls to pigs (Matthew 7:6).
-
The golden rule “So in everything, do to others what you would have them do to you” (Matthew 7:12). A useful intstuction for pre-reads, clear memos and so many other things.
-
If you want to know whether someone wants to help you, or serving their own interest, look at their track record. You’ll recognise them by their fruits (Matthew 7:18).
-
You need strong foundations for your case. Don’t build your case on sand … the foolish man who built his house on hand (Matthew 7:26-27).
-
If you want to be believed, you need to have authourity when you speak (Matthew 7:28)
-
The New testament emphasises the importance of discretion and humility many times (Matthew 8:4).
-
Don’t pour new wine into old wineskins (Matthew 9:16). Useful when the idea of re-packing old ideas as new.
-
If you succeed where others have failed, expect people to turn against you (Matthew 9:34)
-
Practicised leverage by delegating some of his powers to his twelve discplies (Matthew 10:1)
-
You don’t need to go and try and persuade everyone (Matthew 10:9)
-
If people don’t want to meet or listen to you, just leave (Matthew 10:14)
-
Jesus instructed his team (Matthew 11:1).
-
His means of persuasion were teaching and preaching (Matthew 11:1).
-
He mastered the law and procedures (Matthew 12:1-8).
-
When the risk of danger was too high, he steped back (Matthew 12:15).
-
Don’t quarrel or complain (Matthew 12:19)
-
Your words the use are key “For by your words you will be aquited, and by by your words you will be condemned” (Matthew 12:37)
-
The use of powerful imagery (Matthew 13:14).
-
Don’t sow where you will not reap (Matthew 13. The parable of the sower).
-
Explains complex points immeditately (Matthew 13: 36 explaining the parable of the weeds).
-
Don’t make or be tempted to make promises (Matthew 14:9, the Baptist behaeded).
-
Don’t be bound by rules of tradition (Matthew 15:3)
-
Established a handover plan (Matthew 17
-
How to deal with someone causing a problem. 1. One to one. 2. bring 3-3 witness, 3. tell the church, 4. treat them like a pagan or tax collector (Matthew 18:15).
-
Why you should forgive people and how many times (77) (Matthew 18:22)
-
Don’t lie/give false testimony (Matthew 19:18)
-
If you enter into an agreement, follow it (Matthew 20:13-15).
-
Practiced servant leadership (Matthew 20:26).
-
Faith can move mountains (Matthew 21:21).
-
Pay the tax in the country (Matthew 22:21).
-
Don’t do things for show and don’t be a hypocrite (Matthew 23: 5-7)
-
Don’t white wash issues away (Matthew 23:28)
-
Always be prepared (Matthew 25:13)
-
Assign tasks based on people’s ability (Matthew 25:15)
-
Don’t follow the calls of the crowd/the mob (Matthew 27:20)
-
Follow up on what He said he’d do (Matthew 28:6)
-
Use the language of the audience (Acts 2:6)
-
Third party validation from someone the people knows worksbest (Acts 3:9)
-
Don’t accept praise (Acts 3:16)
-
Don’t lie, even a little one. The consquences of the lie are severe. (Acts 5:5-10).
-
Speech is the most powerful tool for persuasion (Acts 5:40).
-
Don’t let up in your teaching and proclaiming (Acts 5:42).
-
Don’t stir people up because you don’t like the message (Acts 6:12)
-
Don’t give false witness/false testimony (Acts 6:13)
-
People will get upset hearing the truth and react badly (Acts 7:57-58).
-
Your heart has to be in the right place to do this job (Acts 8:21).
-
Choose someone who is best able to speak to those you ware not able to (on Saul being chosen to proclaim to the Gentiles (Acts 9:15).
-
Powerful public speakers are key to gather support (Acts 14:1).
-
Provide clear and simple written checklists to follow (Acts 15:20)
-
Use open letters that are repeated by public talks (Acts 15: 24).
-
If you do something wrong, you need to personally and publically apologise (Acts 16:37).
-
Your opponents may raise a mob against you to disrupt you (Acts 17:5).
-
Avoid sitting around all the time talking about and listening to the latest ideas (Acts 17:21).
-
If people are abusive, move on (Acts 18:6).
-
Jesus Christ and his followers were always on move preaching.
-
Use your opponents own core texts to prove your case and do so in public (Acts 18:28)
-
Notes many time the importance of knowing the process of the law (e.g. Acts 19:40-41)
-
Clearly against bribery, even in the more dire circumstances (Acts 24:26).
-
Keep away from certain people: gossips, slanderers, God haters, insolent, arrogant and bostfill (Romans 1: 31).
-
You can’t do something wroung with a view to something good will result (Romans 3:8)
-
Don’t boat (Romans 4:2-4_
-
Division of labour and focus on your unique skills (Rimans 12:6-8)
-
Don’t curse those against you (Romans 12:14).
-
“Don’t repay anyone evil for evil. Be careful to do what is right in the eyes of everyone” (Romans 12:17).
-
Don’t take revenge (Romans 12: 19).
-
Everyone should be subject to the governing authorities (Romans 13:1)
-
Pay your taxes and bills (Romans 13:6-7)
-
What to do to avoid concerns from those in authourity. Do what is right (Romans 13:4)
-
Don’t pass judgements on others (Romans 14:13)
-
What’s the best approach? make every efforts to do what leads to peace and mutual edificiation (Romans 14:19)
-
Keep your thoughts about others to yourself (Romans 14: 22)
-
Don’t insult people (Romans 15:3).
-
Put your ideas down in writing for future reference (Romans 15:15)
-
Start of easy. Chunk down the information and introduce the ideas slowly so people can understand (1 Corinthians 3:2).
-
Plant ideas and see them grow (1 Corinthians 4:6).
-
Follow what’s been written down, and don’t go beyond it (1 Corinthians, 4:6).
-
The need for self-discipline. This is a hard race (1 Corinthians 9:24).
-
You can’t be in two camps at the same time (1 Corinthians 10:21).
-
On meetings ‘for your meetings do more harm than good’ (1 Corinthians 11:17).
There is a lot more useful advice.