The hard things about a good briefing

I’ve just spent too many hours trying to produce a good briefing for a political decision maker. It is taxing on the brain. It helps if you are working from material that does not need a post-doc from MIT to understand. You need to have a clear ‘ask’. It need to be clear for the … Read more

Vaclav Smil, How to Feed the World. A Factful Guide.

A cold weekend is the perfect time to finish Vaclav Smil’s new book. Smil restores your faith that complex issues can be communicated clearly and with real evidence.  People working in public policy and lobbying would be well served by reading Smil and emulating his style. Those who did so would stand out in Brussels … Read more

“My Word is my bond” in law and policy making

Trust is the gel that binds effective law and policy-making. It manifests itself in a simple operational rule that “your word is your bond”. If you give an undertaking to take a position or a voting line, you don’t back down from it. The idea of keeping your word is ancient. It is mentioned in … Read more